RUN IT YOURSELF.

Everything below you can do alone, today, mostly free. The machine is built — you feed it. This covers the store, the money, and the whole digital presence: profiles, YouTube, short-form, branding. The last section is the short list of things to actually bring to Zach.

1 · What you already own

2 · Site ops — the store is self-service

Add a beat (2 minutes, no code)

1. Open the site → scroll to Beats for sale → hit + Add a beat.
2. Title, BPM, key, 3–5 tags (think search terms: trap, dark, an artist vibe).
3. Cover URL optional — leave blank and the site auto-generates a branded green/purple tile so the grid never looks empty.
4. Audio URL optional — blank plays a demo loop at your BPM; real previews use any hosted MP3 link.
5. Prices pre-fill ($34.95 / $49.95 / $99.95 / $174.95 / $499). Adjust per beat — heat costs more.

Add a credit / placement (your receipts)

1. Selected work → Add credit. Artist, track, role, year, link. It renders instantly.
2. Real releases only. Receipts are only receipts if they check out.

3 · The money machine

Where the sale actually happens (until the .com checkout is wired)

1. BeatStars — upload the SAME beats there. It handles card checkout, file delivery, and lease contracts for you. Free tier takes a cut; Pro (~$10–20/mo) takes ~0–3%. Start free, upgrade when sales prove it. (Fees change — glance at their pricing page.)
2. Airbit — second store, low/no commission on paid plans. Same uploads. Your own-domain store later points here or at Stripe.
3. Payout — connect YOUR bank/PayPal in both. Nobody touches your money but you.

Per-beat upload kit (make this a habit)

tagged MP3 (preview)untagged MP3WAVstems .zipcover 3000×3000BPM + key in the title

Pricing rules

• Leases are volume — sell the same beat 50 times. Don't underprice; $35 is already the floor.
• Exclusives: $499 floor. Never under. Once it's gone it's gone — negotiate UP for artists with real numbers.
• Bundles move catalog: "buy 2 get 1" is one toggle on BeatStars.
• Raise prices when a beat gets traction. Demand is data.

4 · Profile kit — make every page look official

Same face everywhere = artists trust the page in 2 seconds. Already built — they're in the assets/ folder next to this file. Upload as-is; only the two templates need text swapped per post (Canva or any editor).

The assets (in assets/, sizes locked)

Bio copy — paste these

Short (IG / TikTok / SoundCloud)

Long (YouTube about / BeatStars / Airbit)

• Display name everywhere: $EN! · handle everywhere: wrldofsen (IG stays @___sen.___ — it's established).
• Link in every bio = the store. One link, one destination. Linktree only until the .com is live.
• The ☦️ stays in your personal IG name if you want it — it doesn't go on banners, covers, or ads.

5 · YouTube — the engine, built properly

Channel setup (30 min, once)

1. Channel name $EN!, handle @wrldofsen, avatar + banner + watermark from §4.
2. About = the long bio. Links: store first, then IG, Linktree.
3. Channel layout: featured video = your hardest beat; playlists by vibe: Trap, Drill, Rage, R&B, Hardest Right Now.
4. Upload defaults (Settings → Upload defaults): paste the description template below once — every upload pre-fills.

The video itself (keep it dead simple)

• Visual = the beat cover art, static, full length. That's the genre standard — don't overproduce.
• Audio = tagged MP3 (voice tag on). Untagged versions are what they pay for.
• Title format: [Artist] Type Beat — "[Name]" | [vibe] [year] → That Mexican OT Type Beat — "Greasy" | hard trap 2026. The [Artist] is the search term — pick artists whose fans rap.
• Thumbnail from the §4 template — block letters, one green accent, readable on a phone.

Description template (set as upload default)

Cadence + Shorts

• 2–3 type-beat videos per week, every week. Consistency beats virality — search compounds.
• Cut the hardest 15 seconds of each beat → YouTube Short with the same title. Shorts feed discovery to the full video.
• End screen + pinned comment on every video → store link.
• Check YouTube Studio weekly: which search terms found you → make more of THAT.

6 · IG + TikTok — short-form done right

Instagram (@___sen.___ — your DM funnel)

• Bio = short template from §4, link = store. Keep the credits line current.
• 1+ reel/day: phone over the DAW playing the hardest 15s; hard-flash night clips; studio moments. Your feed already has the look — keep that exact energy.
• Highlights stay: SHOWS · HITS · BEATS — add LICENSING (a 15s screen-record of someone buying a beat on the site, cart → signed contract. That clip SELLS).
• Pin 3 posts: best placement, best beat preview, the "how to buy" clip.
• Every DM about beats answered <24h. Speed closes. Price questions → send the store link + "lease starts at $35, exclusive from $499."

TikTok (@wrldofsen)

• Same daily clip — TikTok is volume: post 1–3×/day, zero polish, raw > pretty.
• Formats that work for producers: "making the beat in 60s," "POV: you need a beat that sounds like [artist]," beat-switch edits, rate-my-drums.
• When you distribute beat tapes via DistroKid, toggle SoundOn/TikTok so your instrumentals live in TikTok's sound library — every video using your sound is an ad you didn't pay for.

The content loop (one beat = 6 pieces of content)

7 · Claim list (~30 min total, do once)

8 · Contracts — what's automatic, what isn't

• Leases auto-sign at checkout. Buyer types their name, e-signs, gets an executed PDF. Terms baked in: 10-year non-exclusive · you keep the master + 50% publishing · "Prod. by Sen" credit required · Texas law. You do nothing.
• Exclusives need YOUR countersignature. $499+ transfers real rights — that one goes through a DocuSign envelope. Don't hand over stems before it's countersigned and paid.
• Never let a buyer register a beat in Content ID or claim sole ownership — the contract forbids it; screenshot and enforce.
• Template is solid but gets an attorney pass before the first big exclusive — that's a Zach item.

9 · Brand rules — one paragraph, don't drift

10 · The weekly loop (90 min/week minimum)

1. Mon: upload 1–2 new beats everywhere (site + BeatStars + Airbit, same kit) + their YouTube videos.
2. Tue–Sun: 1+ clip/day (IG/TikTok), Shorts from each new beat.
3. Fri: check BeatStars stats + YouTube Studio search terms — double down on whatever got plays; raise the price on whatever got carted.
4. Reply to every DM about beats within 24h.
5. Log every sale + placement → add credits to the site. Receipts compound.

11 · When you actually bring in Zach

Everything above = yours, don't wait on anybody. These are the only Zach items — business and managerial:

$EN! operator handbook · v2 · 2026-06-09 · lives next to the store file — keep them together. Full playbook: EN-Producer-Playbook.md · Brand spec: BRAND_KIT.md